Big Cartel is one of the original online merchandise services, and they continue to innovate and grow their features to fit with the times. They’ve recently added a new feature to their checkout that allows you to collect customer phone numbers. You might ask why this is needed?

A phone number is a great backup for a customer who hasn’t opened or answered an email regarding their orders. Sometimes customers don’t open emails with updates about their orders, out of stock notices or mishaps that can occur. Or sometimes customers may have given a mismatched zip code that raised red flags during shipping.

If you’re already a Big Cartel customer there’s nothing you need to do to turn this feature on, the option has already been added for your checkout options. You can even make this field mandatory.

Big Cartel has a free gold option and subsciption plans starting at $9.99 a month. Learn more here.

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