There’s something of a push for companies to be more environmentally conscious these days. Ethical shoppers are seeking companies who do their part to reduce waste, and hordes of customers are now steering clear of environmentally damaging mass production. At last, we’re sitting up and taking note. And, if you want your company to stay on top, you’ll sit up and take note, too.
Wherever possible, you should seek to invest in Fair Trade and certified products which your newly-conscious customers can get behind. Real change only comes about when company owners like you sit up and take notice. By merely seeking Fair Trade and organic products like the vegan apparel offered by Rapanui and Threadmill, you can do your part for the environment and your reputation all at once
Of course, you may have heard rumors that ethical options like these can cost your company much more. The truth is, though, that organic products needn’t cost you any extra if you know where to look for them. Lucky for you, we have a few suggestions to send you on your search.
Use the web
You have one of the best resources for finding ethical products already at your fingertips. We are, of course, talking about the world wide web. course, it can still be tricky to sort the ethical from the non-ethical. But, by turning to databases like the World Fair Trade Organization, you should be able to browse through certified products without any of the bad stuff. Even just looking at a company’s credentials and reviews should point you in the right direction.
Attend trade shows
Trade shows are essential for any aspect of business, and finding Fair Trade products is no different. By attending shows like SOURCE Expo, you’re guaranteed to find ethical supplies. That’s because this is the world’s leading sustainable fashion sourcing event. And, there are similar options out there for whatever your business needs might be. Even attending typical trade shows in your industry could be helpful here. That’s because you can bet that any ethical traders will advertise the fact, and allow you to spot from a distance who you could benefit from doing business with.
Talk to people
You don’t need us to tell you that the business world is pretty small. That’s why our last tip is just to speak to people. The chances are that at least a few of your business connections have Fair Trade supply connections of their own. And if not they’ll be able to put out the feelers and help you in your search for the perfect fair trade suppliers. You can bet that you won’t need to talk to too many people before stumbling upon the perfect ethical suppliers for your brand.
When you consider how easy each of these points are, there’s really no excuse not to source certified products when you can. So get out there and get started.
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