If you run a charitable organisation or if you want to try and raise money for your non-profit organisation then you’ll be glad to know that this is very easy to do. If you want to get started then look below for some great tips and tricks.
Host an Event that Attracts Donors
People tend to be excited about supporting a cause, but they want to have fun at the same time. If you want to attract donors then you need to try and come up with a fun and unique idea that will really excite people. If you need some help them simply remember that “singles charity night” is a theme, but “raising money” isn’t. Come up with something that will really entertain people and get them to pull money out of their pockets.
Do a Raffle
Another thing that you can do is host a raffle. You can combine this with the idea above if you want to raise even more money. When you host a raffle, just try and make sure that you give prizes which excite people. Sure, you might not want to put up the latest gaming console, but you do want to offer something that gets people wanting to buy tickets. You can host the entire event over social media if you want, with the tickets being drawn over Facebook Live. If you want some ideas for raffle items then think about bottles of wine, chocolate hampers or even tickets to the spa.
Apply for a Grant
It’s also possible for you to raise money for charity by applying for a grant. Sometimes you may notice that it is more than possible for you to apply for a government grant online. When you do, you will be allocated a certain amount of funding to use as you wish. You should note that this is not available to everyone, and it depends on the country that you live in.
Crowdfund
If you have a just cause and you think that you will be able to gain some traction over social media then why not think about crowdfunding? When you setup a crowdfunding page, you will be able to get people to donate through the online service and it is all secure. If you go through the appropriate channels then you’ll soon find that you can get a good amount of money this way and that you are also able to give your donors the trust that they need to donate to your cause. When you set up a crowdfunding campaign, you will usually need to state your cause and the amount of money you need to reach your goal. If you operate an animal shelter for example, you might say that you need to raise X amount of money so you can build more kennels or a play area for the dogs.
Fun Run
Another way for you to raise money for your chosen charity would be for you to take part in a fun run. Fun runs are usually marathons which involve you dressing up as a particular cartoon character, or even just in fancy dress. You will then race to the finish line. People will happily donate to this cause because they are putting money to a good cause and they are also happy to see you or your team dressed in humorous outfits. Try and incorporate your cause as much as possible here. Using the animal shelter example above, you could dress up like a dog, cat or even a rabbit while doing the fun run. You can be inventive here, for example, having one person dressed as a dog warden, and the other as a dog who is being chased across the finish line. The more fun and creative you can be, the more likely people will be to pay attention to your cause so keep this in mind. If you want to raise awareness, why not set up a Facebook page specifically designed to attract donors?
Inbound Marketing
This idea will require some investment, but at the end of the day, it will certainly pay off for you if you’re strategic. Inbound marketing can include blogs, social media campaigns or anything else of the sort. When you invest in inbound marketing, you will soon find that you can promote your cause through various channels. You can get more visitors to your site and you can increase your exposure overall. This is ideal if you don’t feel as though many people know about your charitable organisation. Normally a lot of people think that inbound marketing is expensive, and it certainly can be. A lot of SEO companies however will give you discounts if you are operating for a charitable cause or a not-for-profit organisation so keep that in mind.
Focus on Special Days
There are certain days in the year that are connected to raising awareness. Do your research and find out if there are any days which relate to your organisation. The best thing about doing this is that you can then raise even more awareness as a result, and capitalise on any trending social media hashtags. This is a fantastic way for you to spread the word and you would be surprised at how much it could help you to take things to that next level.
So at the end of the day, it’s very easy for you to raise money for your charity when you know the steps you need to take. If you use any of the above methods then make sure that you have a bank or payment provider setup who can document your payments and keep track of who has donated. If you do this then you will soon find that you are able to raise the money you need without having to invest too much of your own capital. Why not try some of the above methods today to see what works for you?
