You spent all this time building up your social following beyond dear old mom and dad, and now it’s time to uuuuse it! Seriously.
So you don’t have as big of a following as a Kardashian – so what? That means that the people who have been engaging with your content – liking your posts, commenting on your blogs, answering your Instagram story polls – are actually there for you! They’re clinging on waiting for your next post, so why aren’t you sending them to your merch?
Are you scared? Don’t be.
You may not even realize it, but if you have a smaller following of like-minded people, you’re an influencer, too. You’re what we like to call in today’s day and age, a “microinfluencer.”
What in the heck is a microinfluencer? 🤷
We know you may be wondering what that is and how you could be considered one. Well, a microinfluencer is someone with a decent following and an account that focuses on a particular niche or passion such as fashion lovers, Freddie Mercury stans, fitness accounts, major techies, and everything in between.
What sets these influencers apart from big name celebrities is the fact that microinfluencers are people who have built their following off of being relatable. Followers crave their next post because they know it’s going to be something that pertains to their interests.
Blogger Sidney Pierucci said, “because they are personally invested in their crafts, microinfluencers are trusted sources of recommendations for followers.”
And that’s how we know you’re one.
You served ‘em. Now sell ‘em!
You know your followers. You know what posts they engage with the most, and in some cases, they probably tell you exactly what kind of content they expect from you – and you deliver!
If you’re a foodie, local followers look to you to provide them with the latest spots to grab colorful breakfast plates. If you’re a fitness guru, they’re asking you to fact check the latest diet fad. Fashionistas – you know they’re checking your page before they fill up their online shopping cart.
You serve their needs constantly. Because they trust your insight, asking them to buy your merch should come naturally. You’ve never steered them wrong before, so why would you start now? As long as you stay true to your authentic self, narrowing in on your followers is a great way to make money and create a new loyal customer base. They may even give you suggestions on what product to make next!
Engage your followers. Make money off of your merch. It’s that simple.